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Search Engine Optimization
Search Engine Optimization
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Search Engine Optimization (SEO) still needs a bit of demystifying to most clients looking for a web presence. Its importance is underscored by the fact that most clients still don’t see the need for it or even the effectiveness of it, as results take a while to be realized and mostly happen in small inciments.

Like most technology, what was applied last year in online marketing efforts may already be outdated. As webmaster, we need to be alive to the fact that these changes sometimes happen as fast as other changes in the technology world. With every new year, you must reevaluate your strategies.

Here are seven effective tactics you should explore in 2016.

1. Optimize for mobile search

In a recent study, took a sampling of 170,000 adults in 32 markets around the globe. The results show that 80 percent of adults now have a smartphone.

Nearly 50 percent of all traffic is mobile. Your mobile site, now more than ever, needs to be equal in presence, content and searchability as your desktop site. Plus, having a mobile-friendly site boosts your ranking slightly from the get-go before diving deep into updates.

Adopt a responsive Web design to compress the time and effort spent on optimizing variations on the same information. However, if you do not have the time or money for a complete web redesign from the way your site was set up, it may be best to to build a separate mobile webpage and implement a strong SEO strategy from the beginning.

2. Focus on a variety of keywords

SEO has evolved over the years to consider more than just singular keywords. Take the yesteryear approach to applicable words and add in the users’ intent behind the search. Ranking the appropriate keywords can be the dealbreaker for top of search placement.

3. Don’t ignore social media

Search your company on a variety of browsers in a variety of locations. Note if your active social media pages – Facebook, Pinterest, Twitter – come up. Maintaining and growing a social media presence can envelope the main page nicely in rank.

Optimally, your webpage would pull up first, but following should be social media channels emblazoned with up-to-date content and an engaged community. Then, if the user does not click to your webpage first, at least they are greeted with the essence of your brand; it is here they are invited into your brand which is a invaluable positioning technique.

4. Pair up with PR

One tactic that has not shifted in the wide world of SEO is inbound links back to your site. This aids in creating the golden twins of referral traffic and increase SEO.

To acquire these priceless links from top quality sources you need to be bold. Actively pitch your products and services to journalists who write about your industry. Keep it simple and explain the value of why people need to know about your brand.

Quotes from thenextweb.com