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Raise Awareness
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Whether you are running a marketing campaign for a product, or you have a cause that you hold dear to you, having a digital campaign can prove to be an indispensable arrow in your quiver of the different marketing approaches you take. To have an comprehensive effective strategy in raising awareness, some things that one has to take into consideration are: Target Analysis Find out what is already out there and what is needed to fill the gap. Objectives and…

Tech would have saved the Rare white giraffes in Kenya
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  • wildlife & i.t. .

In 2017, the rare white giraffe put a remote community conservancy in the north of Kenya, on the global map after its discovery. The giraffe, described as one of a kind, dazzled the local community, scientists and wildlife enthusiasts globally. The giraffes likely had a genetic condition called leucism, which inhibits   skin cells from producing pigment but allows other organs, like eyes, to be dark-colored. This differs slightly from albinism, which inhibits the body from producing pigment in all…

Search Engine Optimization
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  • S.E.O. .

Search Engine Optimization (SEO) still needs a bit of demystifying to most clients looking for a web presence. Its importance is underscored by the fact that most clients still don't see the need for it or even the effectiveness of it, as results take a while to be realized and mostly happen in small inciments. Like most technology, what was applied last year in online marketing efforts may already be outdated. As webmaster, we need to be alive to the…

Wildlife & I.T.
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  • wildlife & i.t. .

As elephant poaching in Africa by organised crime gangs using high-tech equipment rises, those working to stop their extinction in the wild have turned to technology too. In the remote wilds of northern Kenya's Samburu reserve, the latest technology from Google creates three-dimensional maps using data from satellite tracking elephant collars, providing security for the animals in the short term, and helping protect their habitat in the long term. "It is a priceless bank of information," said Iain Douglas-Hamilton, head…

Windows 10
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  • Windows 10 .

You have been seeing the notification on your task bar for a while and are wondering if it is worth the change. Well, here are a few features that may help you make up your mind. Side note: According to Microsoft, Windows 10 could possibly represent the very last major Windows release We'll deliver new features when they're ready, not waiting for the next major release. We think of Windows as a Service -- in fact, one could reasonably think…